The Most Popular Styles of Animation for Corporate Video
Looking to create an animated corporate video but not sure where to start? Today, we look at five of the most popular styles and explain how each works.
2D Vector Animation
Generally used for basic storytelling and communicating clearly when you’ve got a tight turnaround, 2D vector animation utilises flat images and shapes to craft your video. Usually done with software that will automatically generate animation for elements once they’re moved or edited, this is one of the most cost-effective corporate video solutions.
3D Animation
Also known as CGI, 3D animation lends a slightly more complex and polished style to your corporate videos. However, it is also a more expensive and time-consuming venture than its 2D equivalent. When producing 3D animations, elements are generally created, rendered and animated for the specific project they are intended for. This style allows you to create any type of video that you can dream of.
Typography Animation
As the name suggests, typography animation is centred around manipulating text to create visual interest within your video. Also known as kinetic animation, this style falls on the cheaper end of the price scale and is best for conveying simple information or adding subtitles with a little extra wow factor to an important speech.
Whiteboard Animation
Whiteboard animation features a series of text and imagery that is drawn and erased throughout the video. Due to the fact that this style requires a skilled illustrator to be done well, it does tend to be a bit more expensive, but the impact that can be conveyed is certainly worth the price tag.
Motion Graphics
If you’ve read the previous sections of this article and thought to yourself, ‘that’s great, but I want a mix of all of the above’, motion graphics are probably the best solution for your project. Providing the ability to easily combine imagery, text, graphs and more, motion graphic styles perform particularly well for corporate videos that need to convey complex concepts. With pricing generally falling on the cheaper end of the scale, we recommend the use of motion graphics when you need to present data or other in-depth information in a simple manner.
Selecting the right type of animation is vital for conveying your messaging when creating a corporate video. Take the time to plan properly, look into how different styles can display your information, and don’t forget to have a little fun — just because your content is corporate doesn’t mean it has to be boring.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience more effectively by using video.
