Infomedia is an Australian software company that develops tools for the automotive service sector. Their products support both internal dealership systems and customer-facing applications.
The Brief
Infomedia needed a promotional video that would help potential clients understand what their software does and how it improves profitability for service centres. The goal was to create a piece that explained the technology in a simple, practical way without feeling technical or abstract.
The Challenge
Most people are unfamiliar with how digital tools support car servicing. The video needed to explain the software clearly and show why dealers and customers benefit from it. A video suited this because it allows you to communicate how something works in a way that feels visual, engaging, and easy to follow.
Producing the Promotional Video
We filmed at a Kia service centre in Sydney to demonstrate the software in a real environment. Using an authentic location helped ground the story and added visual interest to the video.
Professional actors were cast as the customer and the service advisor. This ensured consistent, natural performances and a polished on-camera presence.
A detailed shot list guided the production. Working from a script meant we needed specific visuals to match each part of the narrative. The shot list ensured nothing was missed and gave us the time to frame each scene in a way that felt dynamic and visually strong.
Lighting was designed to create a clean, professional feel. Movement within the frame kept the video energetic, whether it was machinery lifting cars or actors interacting with the iPad.
Demonstrating the iPad app was a key requirement. Filming screens rarely works well due to reflections and exposure issues, so we used direct screen capture to record the interface. Motion graphics were then applied to tilt and pan across the software, making the demonstration easy to understand.
The Result
The finished advertising video demonstrates Infomedia’s software’s core features and shows how it helps service centres increase sales while improving the customer experience. It is engaging to watch, practical in its messaging and positions the software as a smart, professional tool worth investing in.
If you need an advertising video for your product or service, get in touch with Dream Engine.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
