Client Overview
Harwyn is a Melbourne company specialising in high-quality prefabricated pods designed for work, learning, and creative pursuits. Their premium pods offer an elegant, soundproof, and ergonomic solution for professionals, educators, and musicians looking for a dedicated space.
Project Overview
Harwyn engaged Dream Engine to create a promotional website video showcasing their music pods, designed specifically for musicians and schools that need an acoustically optimized, distraction-free environment for teaching, practice, and rehearsals. The goal was to produce a visually engaging and informative video that highlighted the unique features and benefits of the music pods while resonating with Harwyn’s target audience of educators, professional musicians, and school administrators.
Objectives
- Showcase the product’s functionality – Demonstrate the acoustic properties, premium build quality, and sleek design of Harwyn’s music pods.
- Highlight real-world applications – Feature schools using the pods to illustrate their effectiveness in educational and musical settings.
- Drive engagement – Encourage schools and students to participate in their Battle of The Bands Competition
Pre-Production
Our team collaborated with Harwyn to develop a storyboard that would effectively convey the value of the music pods. Key pre-production planning included:
- Location selection: The shoot was conducted at a school where Harwyn music pods were already installed and actively in use.
- Casting: Selecting musicians to participate in the video
- Visual storytelling approach: Structuring the video to visually engage educators and decision-makers, emphasizing the pod’s impact on learning and rehearsals.
Production
The shoot was an involved production, requiring a larger-than-usual crew and a carefully planned schedule. Key aspects of the production included:
- Cinematic exterior shots: Showcasing the sleek, modern design and seamless integration into school environments.
- Interior details: Highlighting the premium materials, ergonomic design, and soundproofing technology.
- Performance and rehearsal footage: Featuring students and musicians practising inside the pod to demonstrate its acoustics.
- Flexible content capture: Beyond the primary video, additional footage was recorded for potential future use.
Post-Production
Our editing team focused on crafting a polished and engaging video that effectively communicated Harwyn’s message. The post-production process included:
- Dynamic editing: Creating a seamless flow between product shots, interviews, and performance clips.
- Sound design: Enhancing the audio to emphasize the pod’s acoustic properties.
- Motion graphics: Adding on-screen text and graphics to reinforce key messages about the product.
- Colour grading: Ensuring a sleek, premium aesthetic that aligns with Harwyn’s branding.
Final Video & Distribution
The final video was optimized for Harwyn’s website, social media platforms, and digital marketing campaigns. The content was designed to be both visually compelling and informative, helping potential customers understand the value of the music pods.
Results & Impact
- Increased engagement: The video effectively introduced Harwyn’s music pods to a broader audience of educators and school administrators.
- Enhanced brand positioning: High production values reinforced Harwyn’s reputation as a premium provider of workspace solutions.
- Improved conversion rates: The video successfully generated more inquiries and interest from schools looking to invest in music pods.
Client Feedback
“We thought by trying to tell the story of what the music pod is in a video, it would really help schools understand what it’s all about. Dream Engine was able to visually unlock the potential of our product, helping to draw schools in and encouraging them to experience our pods firsthand.”
“The Dream Engine team perfectly captured the essence of our music pods. The production quality is incredible, and the whole crew was extremely professional. They listened to our ideas, incorporated them into the video, and delivered outstanding results. We couldn’t be happier with the final product.”
Conclusion
This project exemplifies how a well-planned and executed video can elevate brand awareness, showcase product benefits, and drive sales. By combining strong storytelling with high-quality visuals, Dream Engine helped Harwyn communicate the value of their music pods in a compelling and effective way. The result was a promotional video that not only showcased the product’s features but also inspired schools to consider how music pods could enhance their educational offerings.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience more effectively by using video.
