One aspect of video production that has changed over the last fifteen years is a move from one-off videos to episodic videos. I’ve discussed this change before, but today I’ll go in-depth to explain how and why one of our clients use episodic videos for their internal communication.
We started working with AIA Australia in 2012. They wanted to communicate with their employees regularly, in a way that would be more engaging for the team than simply sending out an email. They were interested in the opportunities provided by video, so we offered them a solution to shoot their videos in our studio space using our video production crew.
AIA Australia utilise our teleprompter so that their presenters don’t have to memorise scripts. This allows them to walk in-and-out without any set-up on their behalf at all, which saves time.
This is particularly important for AIA Australia, as they are following the trend of using real people in their videos. People who can’t afford to spend all day being videoed!
Our Approach
We understand how hard it is to take time out of a working day, so we make sure that it’s as quick and easy as possible – which is especially important for people without any presenter training.
The videos that AIA Australia create vary between news updates and instructional videos. We’ve produced videos for them that promote a new company initiative to their employees; that comment on new legislation that will impact on their business; and a series of videos explaining how to make use of their company tablets whilst doing field work.
The benefits for AIA
One of the benefits that AIA Australia receive from these videos is the confirmation that their employees are receiving the information. Our statistics show that these videos help to keep viewer attention. Their most-watched video runs for 2:40, and has an impressive rate of 79% completion on average per viewer. We also offer regular video analytics, so they can see clearly how their videos are being watched.
These videos are also very timely. After shooting in our studio space, we have a quick turnaround with getting the videos out and being viewed. This means that they are relevant to the staff when they receive them.
Also, it’s video! It’s a personal way to deliver information. It’s a lot more interesting than simply sending an email, or printing out a flyer.
AIA Australia has chosen an clear, efficient, professional way to communicate internally with their staff.
Click here for further information on regular news video updates. If you’re interested in creating your own news update videos for your company, you can get in touch with the friendly team at Dream Engine.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience more effectively by using video.
