Video Marketing Strategy for 2025

Now is a great time to start planning your video marketing strategy for 2025.

• What initiatives in the business would benefit from being supported by video?
• What are the types of videos you could consider making?
• How can you maximise your investment in video production and get maximum value?

The purpose of this post is to share some ideas and examples of how you can use video in FY 2025.

Types of Videos to Consider Making in 2025

There are so many different ways of using video in your business. Here are some examples of videos that we’ve made for our clients recently that have delivered good results:

Case Study Videos

When your business is doing great work for your clients, capturing and sharing their stories on video makes sense. Case Study videos are a very effective form of marketing because:

• They show the impact that you’ve made on your client and how you helped solve their challenge.
• They authentically capture the story from the perspective of your client.
• They’re interesting for your prospects to watch because they’re interested in and relate to the subject matter.
• They are cost-effective to produce.

Here’s an example of a case study video we recently produced for Cupix about their client, John Holland, using their software tool.

 

Recruitment Videos

Video is excellent for sharing your company’s story with potential applicants. It gives candidates an excellent idea of your organisation’s culture, values, and work environment right from the start, helping them decide whether or not they would be a good fit for your business.

This video we made for Linde Material Handling gives candidates an obvious picture of a typical day. And some of the unique aspects of working there. There’s a 50% shortage of Technicians and Trade Workers in Australia. So a Recruitment Video like this speaks not only to the tight talent pool within Australia. But also to people in other countries considering making the move:

 

Event Videos

If you’re planning an event in FY 25 or participating in a conference, expo or training session, event videos represent good value. They not only capture content for people who were unable to attend. But also provide an opportunity to record and harvest additional video content.

Some of the ways you can use event video are:

• Capture the story of your event in an engaging 2-minute highlights video to showcase the story and energy of the event.
• Use the opportunity to interview clients and staff while they are onsite.
• Cut down presentations from the stage into short clips for social media.

Here’s a highlights video of a training day that we captured for Porsche Cars Australia:

 

Livestream Videos

As an extension of a live event or training session that your business is running, consider the opportunity of live streaming the event:

• Reach a larger audience.
• Give attendees the flexibility to attend in person or online.
• Enhance access opportunities and reach a remote audience that would otherwise not be able to attend.

Over the past year, we’ve produced many livestream events for various occasions, such as award ceremonies, council meetings, and educational seminars.

 

Social Media Videos

Social Media video content will be more critical than ever in FY 2025. Regularly sharing content helps you stay top of mind with prospects.

If you have already been producing video content, there’s a real opportunity for your production company to harvest and re-purpose pre-existing video content. Here’s an example of a short social video that we produced for our client, Harwyn, with content extracted from a longer case study video:

Conclusion

What do you have planned for 2025, and how will you use video in your marketing? Our role is to work with clients on their video marketing strategy. If you’ve seen an example of a video in this post that’s given you an idea, we welcome you to contact us to discuss how we could produce something similar for your organisation.