Live streaming is becoming more and more popular among businesses as the new way to communicate to employees and potential customers. Organisations have changed the way they share information due to the effects of COVID-19.
During these challenging times, streaming services have been invaluable. It provide companies with the opportunity to reach a large number of viewers, and the opportunity to incorporate pre-recorded material. The benefit of this is having more control over the live stream, and reducing the risk of technical difficulties. Therefore resulting in a more professional end product.
Rise with SAP approached us to assist in creating pre-recorded video content for their upcoming event. This involved working with their team to organise a video shoot, incorporating appropriate graphics, and developing a clear vision of the end result.
Pre-Production
The Rise with SAP video featured an interview conducted via zoom. The interviewer was in Melbourne, and interviewee in Europe. This meant extensive pre-production planning had to take place. The main tasks which had to be completed prior to the shoot were coordinating time zones, working with two film crews, and developing an interview script.
The pre-production stage was also the most important in ensuring we met our deadline. SAP required a very fast turn around. Because of this, we made sure to gather all pre-existing content before the shoot. This included graphic such as logos and brand outlines. In doing this, we could begin the editing process without delay.
Production
Filming the Rise with SAP video content was completed in just one day of shooting. We were able to quickly and efficiently capture the footage we needed due to completed a great deal of work leading up to filming.
As opposed to simply shooting in a studio environment in front of a plain background, we chose to use an event space in Fitzroy. This provided a more visually interesting environment to work with. This location did however provide some challenges. Loud street noise made audio recording more difficult. However opting for a more visual rich environment contributed to creating a better final product.
Throughout the day, detailed set notes were taken to speed up the editing process. Our presenters and interviewers often did multiple takes which resulted in a large amount of footage to sift through in post-production. To save time, the best takes were noted down as well as variations of opening and closing segments. Sketches of the studio indicating camera positions were also completed in order to make the multi-camera editing quicker and easier.
Live Stream Equipment for interviews
In order to live stream the interview we used a zoom video chat between our interviewer and interviewee. An added bonus of doing this was the client was able to observe the filming process and provide instant feedback.
One technical challenge we face was losing audio connection via zoom. However, because our talent had a detailed script and were using auto-cue, the interview continued flawlessly. Losing audio or visual connection are the kinds of issues that can happen during a live stream, however businesses can avoid the stress of technical problems during an event by incorporating pre-recorded videos to a live event.
Post Production
The editing process was very straight forward. The combination of the script and detailed set notes made for a quick post-production process. With all the pre-exiting material and the footage captured, there were a large number of files. This made file organisation particularly important. Correctly naming and categorising footage, assets, and audio material makes navigating the media much easier. After sorting and syncing the media, it was simply a matter of referring to the script and set notes to bring the video together.
Delivery
In order to quickly deliver the final product to SAP in a timely manner, we used a secure online file sharing site. The clients are able to view and download the view, as well as provide feedback and request and changes if required.
Pre-recorded live stream event videos are proving to be a huge asset to businesses by allowing more control over the live stream broadcast, and reducing risk of technical difficulties.
If you’re searching for a video production company to help you create pre-recorded live stream videos, get in touch.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience more effectively by using video.
