The Cannes Corporate Media & TV Awards are an annual awards event that celebrates the best corporate video productions from around the world. The event takes place in the important film town of Cannes, where directors, advertisers and purchasers all meet to decide on the best videos they have seen this year.
The competition is open to film producers, clients, agencies, TV stations, as well as students.
We like to get inspired to compete with the best of the best, so here is a selection of some of our favourites from 2017’s winners.
The Heart of Trade – Maersk
This video will stand out for a lot of reasons. It is a beautifully shot, wide-ranging and emotional story that gets to the heart of its viewer. Maersk is a name you may have seen on the side of a shipping container, but they are a worldwide logistics company. What makes this video so strong is that it captures what Maersk allows people to achieve, and how Maersk can connect people from the Alaska to China.
Horgenglarus – Classic
This is a very long ad for a chair. But that’s what makes it so good. At first, if you aren’t familiar with the name Horgenglarus, and I assume that you aren’t, then the video can be confusing. What are they making? A boat? A table? This video works because it captures what makes this product special, which is the care, love and craftsmanship that goes into every chair. It’s not some mass produced flat pack, real people use their hands and that’s what makes this video so compelling.
Committed to Freedom: a look inside a forensic psychiatric centre
This video is more in line with a traditional case study style video that we specialise in here at Dream Engine. This video is a sensitive look at the goings-on of a modern forensic psychiatry centre. The video deals with people who have committed acts of violence due to their illness, and shows the strength of both the patients and their carers.
BMW i3 EfficientDynamics
And for something a bit lighter, here’s a fun 1 minute video about a pair of sumo friends who struggle in a world not designed for them. The video works well as it contrasts the imposing sumos with the petite BMW i3. It doesn’t have to be high art if it gets a laugh out of you.
If you are looking to create a high quality corporate video, get in touch with us at Dream Engine.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience more effectively by using video.
