Ryan interviewed by Yana Martens

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Video Interview

Our Managing Director, Ryan Spanger was recently interviewed by Yana Martens on Linkedin Live. Yana specialises in helping people to feel more comfortable in front of the camera and to communicate their message through professional video production more effectively.

Transcription

Speaker 1: (00:01)
Hello everyone. It’s 12 o’clock in Melbourne and it’s nice to be back here. As you know, I’ve been to bit, um, slowing down if my livestreams it’s, uh, only one livestream this week. We have Ryan today and I might have a few more next week. And then from July, I’m gonna move to the weekly show. So it will be more organised and more educational. So, because I feel like I really want him to be zoomed out, but by now, and now when we slowly back going back to normal yesterday, I actually went to have a coffee in the coffee shop all my God. I actually sit down in the coffee shop and had the coffee. So we’re definitely moving back to normal. And I’m really excited to talk with Ryan today about some new normal of video production. Hi Ryan, how are you today?

Speaker 2: (00:54)
Hi, Yana. Good. Thanks for inviting me

Speaker 1: (00:57)
some, you know, I guess that the main thing we want to talk about today is actually how people edit you that change towards video production. And now obviously it would be the technical stuff as well, because I must say, um, during doing this isolation period people, instead of being more accepting quality-wise we definitely can see this. Then we have so many like selfies videos now. So many people just producing videos at home overall, we feel like people get more, um, accepting of the quality of the videos these days. So what is your view on it? Like the thing, that’s what’s happening? Is it a trend that we like dropping the quality , it’s going to change once that isolation is over.

Speaker 2: (01:45)
Yeah. It’s been really interesting to see what’s happened. Like, you know, if you look at, um, broadcast TV, you know, they say content is King, the number one thing has always been content at the same time. They’ve always set these broadcast standards where they’ve said, you know, vision has to be a certain quality. The sound has to be a certain quality. It can’t be overexposed. It’s got to look perfect and there’s all these standards. But then at the same time, over the years on the news, if there’s something that’s quite dramatic or spectacular, then you would see iPhone footage or it wouldn’t really matter at all how bad the quality was because the content was so engaging. So it’s always been about the content then when this lockdown happened, what you start to see much more of was, um, people being interviewed on zoom. And, um, as it turned out, everyone was fine with that. And these, um, sort of obsession with, with picture quality took a backseat because it wasn’t possible anymore and everyone’s embraced it and it’s just seen as normal. Now we see this on TV all the time. And so of course, number one, that the content has to be great, but there’s different ways of capturing that quality. And sometimes in certain circumstances, something like a webcam video, quite acceptable,

Speaker 1: (03:01)
yeah. A hundred percent. And it’s all about at the end of the day, it’s all about relevance. Uh, the, the most engaging video, I believe the one actually who, um, that people actually understand that Wooden’s and staying relevant to the Wooden’s, uh, because, you know, even if you use all the fancy transition and all the visuals, but it’s something that not of interest of your audience, um, that’s not gonna to, because they just not going to watch because they’re not interested. It’s about, it’s obviously about this balance about staying relevant and capture some visuals where you can

Speaker 2: (03:34)
definitely. Yeah. And it’s about authenticity as well. And so that’s been one of the, I guess, trends that has become bigger and bigger over this time is that we’ve all been on zoom meetings, or we’ve seen people being interviewed on TV. We’ve got a bit more of an insight into their home life. We’ve seen the background of what’s there in their office. Um, everything’s just been a little bit more rough. People have been more vulnerable just in general. And it might be because we’re all going through this, you know, share challenge. And so, like I saw an advert on TV a couple of weeks ago, which I think was for Coles or Woolworths, where there was a chef in the kitchen, um, talking to the camera and you could see they had deliberately made the picture quality and the sound bad. Like it had obviously been shot by professional, but they made it look like a webcam because there’s this perception of it being more natural and authentic.

Speaker 2: (04:25)
So in a way there’s kind of like a stylistic moving away from content that’s too polished in certain circumstances. And I mean, I suppose you’ve got to differentiate between social media content and then video, which might be before a marketing or promotional video where there’s times where social media content will actually be more persuasive and more powerful and more convincing when it is a little bit more low fi and there’s times when something that’s too slick and over-produced might make the audience feel like they’re being sold to, and it might make them more defensive. So there’s place for all these ranges of quality, I think.

Speaker 1: (05:03)
Yeah. How many percent sometimes, and we see this like Polish video with all these fancy, fancy visuals and transitions, we feel like, Oh, it’s an ad. Yeah. So it’s, so you feel it and, and your trust level, for some reason drops, instead of thinking like, Oh, this person actually, you know, put the effort to make it also slim. Uh, it could be vice versa. We can feel like, Oh no, that’s looks like someone trying to sell me something. Instead of just, you know, someone’s sharing some information, then I’m building this trust. It’s a, it’s quite a quite interesting concept, but we definitely see it happening. And, you know, that’s, that’s actually quite an interesting question. What, what is it actually to be authentic online? How would you describe it? Like what it actually means to be authentic? You’re not it’s overused words in the last few years, but how would you describe it?

Speaker 2: (05:51)
Authenticity to me is when there’s a correlation between who you are, how you feel, what your philosophy is and what you’re projecting to the world. And so, you know, for all of us, we have this to some degree in adapt itself, particularly when you go to work, there’s, you know, there’s the, you who’s like the home, you, that family, you, um, the, the you that you are with your partner and there’s the you that you are, um, in business. And, you know, to some degree we put on a bit of a mask, you know, we, to some degree put on a bit of an action that when you dress for work and you put your suit on and you go to an office, then you know, our behaviour changes in some way, the language that we use, all that sort of thing. Um, and, and that’s right, that makes sense.

Speaker 2: (06:35)
Um, but if there is too much of a Gulf between, you know, the sort of real you and the you, that you are at work, that that’s can be perceived as inauthentic. And I think these days more and more people are craving authenticity, and it might be because so much of our life is moving online where, you know, we want to know who the people are behind the products and the services that we, that we buy. We want to know, um, what their beliefs are. Um, we want to know, you know, where they stand and, um, I think it’s just, it’s a natural sort of, you know, human things. So I think, you know, this idea of authenticity you’re right, the risk is that it gets overused and becomes a cliche, but we all know deep down when you’re talking to someone, you can just feel if they’re being authentic.

Speaker 1: (07:21)
Yeah. And it’s, it’s all about them, you know, like in pension, so emotions and actions, action, you can insight. Um, and it’s, it’s not anymore about putting this facade online and being completely different personal line than in your everyday life. It’s kind of starting blend then, you know, like the online image, it’s an extension of ourselves. Now we can just, you know, anymore delete our LinkedIn profile and create the, you know, in, in the few months, do it again and again. So that’s, that’s not going to work like this anymore. So it’s, again, it’s, it’s about building this trust and building this consistency around the online, online presence as well. And, um, yeah.

Speaker 2: (08:03)
Um, yeah, I was just going to add that. I think this has been a trend that’s been going on for quite a while, you know, and if you notice with, um, video production over the last 10 or 20 years, like an interest in reality TV that people want to see, you know, real stories and, you know, we can debate about how contrived that may or may not be, but there is a thirst for stories about, you know, real people. There’s much more of an interest in documentary making now. And I think with the whole, um, covert situation that’s happened, it’s just accelerated that, you know, and, um, and that’s with, with a lot of the things that have happened around this time, it’s just accelerated a trend that was already happening.

Speaker 1: (08:45)
Yeah. And, you know, um, it’s actually quite interesting sometimes. Um, I do see this video of Suddenlink thin, um, that, um, someone just posted this video, some people just take this video from somewhere and, you know, put their comments and it could be something with some, um, some really emotional stories, uh, about, I don’t know, some, uh, I dunno, disabled child growing up is the dog, or, you know, some person who have been bullied at school, you’re the president or something like this. But every time I watch this videos, I always think like, did they, did they actually, uh, you know, was it scripted or is it the real, like, I, every time I questioning it, to be honest, because if it’s not coming from person who actually profile is, um, for me, it’s always, I honestly always have this further in mind. Did they actually scrape the, then put this video? Is it the real story?

Speaker 2: (09:42)
Yeah. I know what you mean. You see these viral videos on Facebook. And I suppose, like the thing that you’ve got to start with is that anything that is, uh, you know, turn into a video and put online and shared, it’s a, it’s the creative treatment of reality. You know, it’s not real, it’s, someone’s version of reality. And, you know, when you film something and you edit it, you leave some things out, you put some things in, you use music to enhance emotion, you zoom in and zoom out. You know, it, it’s a story you’re still creating realities. I suppose. We’ve got to start off with, you know, the idea that, um, it’s, it’s not real, you know, it’s something it’s, someone’s vision that they’ve created. Um, and then, um, I think it’s important just from an integrity point of view for the viewer to understand, um, is this scripted, is this made up, um, is it something that’s based on a reality, um, you know, or, or not because otherwise, I guess that’s kind of like a form of manipulation or kind of pretending it’s something that it’s not. So, you know, these are like really interesting questions around media production.

Speaker 1: (10:50)
It is because majority of time, this video is they are based on the real story, but then again, like when you edit it and hence it is became more emotional is became more touchy. So sometimes it feels like, you know, you can take any story, um, you know, that, uh, in the real life, but just add a little bit of drama as a little bit, the emotional component, and you have this great video. So, but then, and then we thinking, is it the forensic, or is it not in reality? We’re not doing anything wrong with just enhancing certain feelings because we want to, you know, maybe communicate some idea or, uh, you know, challenge people’s thinking and let them to look at this. And the other side, it has another side it’s, uh, we kind of, you know, uh, grouping the reality little bit. So, so why is this a fantasy line? What do you think?

Speaker 2: (11:42)
Well, when I went to film school many years ago and studied documentary making, um, I had this, uh, fantastic teacher and he taught us about this idea called that equaled, lying with integrity, you know, and he was basically talking about the idea that filmmaking is a form of lying. You know, you are distorting reality, you’re enhancing reality. You might take something that happened, um, you know, in the past and, and change, you know, the chronological order of footage. Um, but he talks about the idea of lying with integrity. So are you able to creatively deal with a reality in a way where you maintain your integrity and, you know, that’s not a, an objective thing, but I think that’s something that if you make a film, that’s something, you know, you’ll know for yourself. So as long as you maintain that integrity and you have the interest of the audience, um, in mind, um, you know, it’s, it’s a line that you can walk, but I think that’s what it comes down to.

Speaker 1: (12:42)
Yes. Yeah. Like a lot. Yeah, I guess I like the idea of like, you know, lying with integrity, but when you’re thinking about lying, that’s kind of opposite from [inaudible]. So it is quite interesting. But if you think about the real life in the real life, we might tell the same story to one person this way, and then we’ll tell the same story to another person different way. And we make a bit of the, you know, um, stress on one thing. Then we telling it to one person and a bit of a stress, another thing that would be telling it to another person. So the whole coast of what three or whatnot is another big story. If you think about it.

Speaker 2: (13:23)
Yeah. That’s exactly right. And these are, you know, the stories that, um, I guess, um, you know, we share with the world that we either make up about ourselves or to our interpretation or whatever. And so it’s quite a responsibility, you know, as a filmmaker or as a creator of content that you’re putting the stuff out there that represents you, represents your clients, your friends, the people that you work with. And it’s important to explore these questions, you know, and, and in some ways you’ll never come up with a complete answer, but these are the challenges that someone who creates media like needs to actually grapple with.

Speaker 1: (14:00)
And I guess then you creating your own content. It’s also coming down like, um, I feel like if you pushing too hard that probably not going to be authentic, you know, if you like really overthinking your content and really like overthinking that, I want to create something, you know, I’m not really like, wow, there’s something that goes viral. Sometimes these are the things don’t look as authentic. I found the quantum that actually, it looks really authentic. Then I’m listening to my audience and see what questions they’re asking and creating videos and answers to this questions because that’s, it’s not about me over thinking what I want to tell people and what I want to teach people. I actually it’s about thinking what people want to learn. What’s my, what is want to say? And these of things, all this, a common lung is a Fantic because it’s a, I not only talk, but also listen. And I respond, I respond to what actually my audience want as well. Um, so I, I find these kinds of condos definitely come across as more authentic.

Speaker 2: (15:07)
Yeah, look, I agree. Um, our sometimes gets, you know, inquiries where people want to create a viral video, and if that’s not my area of expertise, you know, and, um, that’s pretty challenging. Um, but like you, uh, I mainly use video for my clients to help solve challenges. And so that’s really tuning into what is the challenge that people are having. And then how can we use video to help sell, to help solve that and how to be as useful as possible. And I guess that’s a difference between being an artist and being a content creator that helps solve problems, because in some ways, you know, um, being an artist it’s, you’ve got to be quite self-involved, you know, you are creating this content for you to express your creativity and to, you know, leave a Mark on the world or legacy or whatever your motivation is. Um, for a content creator, you are creating this content specifically for your audience. You’re actually tailoring it in the way that is going to work best for them. So, you know, your vision might be to have lots of cameras and fancy lighting and camera moves and all that sort of thing, but it may be in there in the situation, a web camera will work even better. So it’s, it’s very much about service. It’s very much about putting your audience top of mind and how you can meet them, where they are.

Speaker 1: (16:28)
I really like your point about, you know, when sometimes, and the creating the odds, we creating it for ourselves. Uh, and now I actually do agree with you in some bits, you know, sometimes, uh, sometimes you really create the content for yourself. Yeah. Because you, you just really want to create this piece of content. And, um, sometimes you’ve done, they’ve been like, um, Carrie, but anyone going to wash it, the notes because it’s a piece of content that you just enjoy creating.

Speaker 2: (16:58)
Yeah. Yep. Well, um, there is something beautiful about doing something like that because we have these artistic creative tendencies and, um, it’s good to find a balance. You know, if you consider yourself a creative person and you want to express that and you want to share it with the world and video is your medium, then it’s really important to listen to that as well. So you’re not just spending your life solving problems, but you’re also like attending to the artist within you and putting that content out as well.

Speaker 1: (17:31)
Yeah, I guess, I guess it’s all about the balance at the end of the day. Um, because if you create only content that you enjoy, you just talk to the crickets.

Speaker 2: (17:44)
There are just some people who everything lines up, you know, where they just create a content that they want to, and that just connects with the world as well. Um, and I guess that’s where you’ll find your really successful artists, but for every successful artist, there’ll be, you know, thousands of people who no one seeing their work.

Speaker 1: (18:06)
Yeah. How many percent, you know, and we definitely see it every time someone might be creating like videos for four years and being really specific and creating it, you know, about the certain theme, but never really get the viewers never really catch anyone’s attention, but yeah, some people just starting to do what they love and they seems, seems just, um, to cough. It’s actually quite interesting that, um, whereas yeah, there’s definitely one approach approach fits all. Uh, I think it was an article about some guy who was creating pets videos for like 25 years. And, um, you know, his YouTube channel never took off. He was just keep creating a pretty good catch me, but it just never caught people’s attention. Uh, but sometimes we see someone that just thought, you know, come up with some idea and suddenly someone else’s notice and like a snowball.

Speaker 2: (19:01)
Yeah. Well, in the work that I do a really important part of all of that is preproduction is everything that you do before you start rolling the camera. And that’s sometimes an area that can be neglected, but it’s really important to get very clear before you do anything on, um, what do you want to create? Why do you want to create it? Um, who do you want to communicate it to? And what impact do you want it to have? Because it can be pretty tragic when people don’t spend time thinking about this stuff and put content out there and it ends up having no effect. And in business, you would mainly see the surrounds. Um, someone saying I’m launching a new website and I need to have a video to go on the homepage. Um, and so they haven’t really thought clearly about the actual strategy of it.

Speaker 2: (19:52)
So, you know, you’re about to invest a lot of time and energy into making something. So it’s important to get really clear. So really most of the work that I do is about making a video, which makes people do something or it encourages them to do something. It might be about educating them, or it might be about them learning, um, a skill that they don’t have or taking a very specific action. But the whole point of the work that I make is to, is to create a reaction and to, um, get a result, you know, and ideally you want to be able to actually measure that. So it’s really important, I think before you make any video, just to get very clear on those aspects

Speaker 1: (20:33)
a hundred percent and they have a few comments here, um, Joel is actually saying interesting insight, kindly give a concrete example of lying with integrity. Do you have any example of lying with integrity?

Speaker 2: (20:48)
Yeah. Yeah. And of course, you’ve got to bear in mind that this, you know, it’s a playful idea, um, because you know, you’re, um, reframing what, you know, this concept of lying. Um, but let’s think about a documentary, for instance, it might be an observational documentary, um, where you follow someone’s story. And, um, you know, when you watch the actual documentary, you may find that some of the things that have been filmed chronologically have been put in a different order, but in, so doing they’ve revealed a deeper truth about the subject, or you might find that there’s a shot of someone talking and then we’ll cut to a reaction shot of someone in the room, but guess what? That didn’t happen straight afterwards, that might’ve happened an hour before, but you know, the editors making a creative decision, um, because that expression at that very moment, might’ve been, you know, the most appropriate expression.

Speaker 2: (21:42)
So, you know, it’s not a, like a security camera that’s running nonstop, you know, that in some ways that that would be more like a reality because it’s actually capturing things as they happened. But if you, you can play with the footage, you can insert music there, wasn’t music there before, but you’re doing that. And the whole point is you try to reveal, um, a deepest sense of reality when you’re trying to, you know, impact people more. So, um, yeah, when you think about it, you know, we’re really, we’re making up this stuff. Um, it’s not as it happens. So, um, you know, hopefully that gives you a sense of what I’m talking about.

Speaker 1: (22:21)
That’s the music actually a really good example because most of the movies that we’re watching, they all have music and music really enhancing the overall experience. You know, if we will watch any movie and just take the music off, we will have a different, a lot of us will have a different emotional experience. And is it the lie, the music wasn’t there.

Speaker 2: (22:46)
Yeah, it’s, it’s what you’re playing with reality and really the whole idea of editing. Um, and this idea of montage, which basically means you’re taking a number of different shots and you putting them together and by putting different shots in different sequences, you creating a different sort of sense of meaning. So, um, I guess in some ways it’s this idea that like, meaning isn’t fixed, um, meaning is, you know, is created by you depending on how you organise things together. And, you know, that’s, what’s so cool about filmmaking and you know, what they call nonlinear editing, where you open up something like premiere or final cut pro, and you’ve got all your clips on the timeline there, and you can move them around and you can put music underneath and sound effects and you can change the colour. You can make something look really vibrant, or you can make it look dark and brooding and that’ll create a different meaning as well. And for me, that’s the most exciting thing about filmmaking is that we are, you know, the creating this meaning.

Speaker 1: (23:47)
Okay. And now we have actually another comment that I completely agree with a modification alignment, as far as for the origins benefits for better understanding, rather than making it different, meaning, uh, into, um, reflects the integrity of the person making the content. And, you know, like just even the really simple example that pop up in my mind. So for example, if I’m filming video and I’m doing like, um, you know, I do just the iPhone videos. Yeah. I just feel myself telling about content. Um, if I’m doing pancakes and fix that, pick the best 1:00 AM, I know the fencing because I’m picking the best one.

Speaker 1: (24:27)
You know, if I’m, um, decide to, um, you know, did the pick the best, um, best that they can decide to crop a few, few sentences from there because I didn’t like them, am I not authentic because I’m cropping the sentences? Um, yes. Uh, so w you know, Mensa, that’s, that’s kind of this line, like we still editing, we still look kind of change changing the reality. Uh, but, um, I guess that’s what lying with integrity, because I’m still sending the message that, that one ascend, but if it took me 10 takes to say this message all well, like, um, am I still authentic?

Speaker 2: (25:09)
Well, what I can say is having met you in person, I’ll say you are because you seem pretty similar to how you were in person.

Speaker 1: (25:18)
Thank you. And I’m, so Joel, I’m saying, is it more of creative style techniques and lying? Um, yeah, so it isn’t like, I guess a lying is not them. We’re not talking about verbal lying here. Yes. It’s. If I would be saying something that I don’t believe is through, um, I guess in this way is, um, that’s an extra line, but we talking about like lying to the Tegrity probably as enhancing sorta emotions and maybe enhancing certain meanings, um, by changing the style and like some creative style and some, some music and so on. Um, I guess that’s, how would I explain it? Yeah.

Speaker 2: (26:02)
Yeah, because you got to bear in mind. It’s a playful idea. It’s a resonant idea. And even just, you know, the fact that I’ve remembered that phrase, that my teacher said nearly 20 years ago, it stuck with me because there’s something resonant about it. There’s something that makes you think, and then you’ve got lying. Is it lying in a, um, so it’s, it’s great when you can find things like that, that you can really play with. Like, I remember another, um, something else that one of my other teachers at film school said that same year was, um, he said play the, what if game daringly? You know? And, and I just love that. I’ve never forgotten that because it’s, you know, it’s quite resonant. It just really opens you up and it makes you think, and that’s what filmmaking is about questioning your process. But whether you’re a filmmaker or whether you’re creating some, um, information videos for YouTube, the main point here is that everything that every decision that you make has an implication, every time you set up your camera, what’s in the frame and what’s out of the frame, communicate something different.

Speaker 2: (27:04)
Um, how you set up your lighting, communicate something, you know what you’re saying, what you don’t say. So regardless of the kind of content that you make, I suppose the main point here is that, um, you’re making decisions and, um, you know, that’s what it comes down to. You are the author of your content. And, um, to start to think consciously about this, because when people first start filming, they’ll plump the camera down, you know, and they won’t think is the angle too low or too high, or the shadows are ugly. Is there something that looks strange behind me? You know, does it look like there’s a lamp coming out of my head? And the more content you make, the more you become conscious of this. And this is what it comes down to be conscious of your creative process, make decisions and let the decisions that you make enhance what you’re trying to communicate

Speaker 1: (27:53)
a hundred percent. And, um, I’ll see every time, because when we communicating with someone face to face, we have all the power like nonverbal communication. But we also like our whole board is that, you know, be communicated like whole body. When you are communicating with someone through the zoom or something, you need to realise that now part of your personality is what’s in the frame. And whatever people see in this frame, uh, contribute in the judgement . People will make about your personality because now, you know, you can’t see my legs for example, but, but you can see in all the monitor behind me, and now this has became kind of part of my personality, because that’s what you can see. And people often forget that that now that people can see certain things on the frame and you just behave like as usual, but actually you need to think about what’s in your frame because that’s what you become. It becomes just like a little flat image on the screen. And that’s what you’re communicating, communicating your meaningful.

Speaker 2: (29:00)
Yeah, absolutely. These are your tools, you know, in the same way, as a writer will use their words or painter, you know, has their pellets. Um, you need to use these tools available and that are available to you. And the more that you do, the more that you become aware of it, the more sophisticated your videos become and the more effective they’ll become

Speaker 1: (29:20)
hundred percent. And that one more thing I want to add to finish it up about lying, obviously lying. It’s a massive topic, but to be honest, what you believe in became through to you, and we can, you know, we can argue about different realities and so on, but if you truly believe in something it’s actually becomes through to, um, it’s a big, big concept, but, um, I do believe in it and we see it every time. Uh, two people can describe the same. Um, something happened to them. They’ve been in the same sport. They, you know, have been the same people and they describe situations completely differently because they will notice different things. They, uh, you know, pay attention, they feel different emotions. So, and that’s became through to them because that’s how they experienced the reality. So, and that’s what we do with the video. We just, uh, we, we believe that that’s true through us.

Speaker 2: (30:21)
Yeah. Oh definitely. Yeah. They say what you focus on expands. And the thing that it comes down to is that you have a story and you have a right to a story. You have the right to tell that story in the way that you want to. And, um, what you don’t necessarily have a right to do is to manipulate people or convince them or something that’s not true, but it’s really important. And whether it, you know, you have a business and you want to tell the story of your business or your product, or you want to tell, you know, your personal story, that is your story that you get to tell. And it’s very empowering when you do that

Speaker 1: (30:55)
a hundred percent. Thank you so much, Ryan. We going, we’re going over time. And, um, to wrap it up this conversation, I forgot to tell you is a question from Roger at the end of interview, two to finish, to finish the interview project. Have you met Roger people? Haven’t now you haven’t met Roger. Roger is still camera shy, but you know, I think he’ll get this one day. Just

Speaker 2: (31:29)
what’s your question. Rochester

Speaker 1: (31:31)
is asking, do you have any funny story that it has to feel animals?

Speaker 2: (31:38)
Uh, good question, Roger. Um, you know, they say one of the first rules of filmmaking is not to work with animals. Um, funny story. Um, well, you know, I, I, I don’t know if this is funny or not, but I did make a film once, um, about horse riding, which was a, you know, fantastic opportunity where we went out to the Yarra Valley, which is this beautiful part of Melbourne. Um, and there’s some horses there and we filmed this, you know, show jumping and that sort of thing at sunrise, you know, like now every film that I make since then, like, I think this is not horses, you know, running around in a beautiful landscape at sunrise. That’s sort of set the bar at just having like instant, you know, beauty available. Um, but, uh, yeah, we, we were filming an interview and it was actually not funny at all, but unfortunately the horse got very, um, jumpy, you know, and, um, it got freaked out by the boom pole from the microphone. Yeah. And just, you know, while we’re filming, you know, the horse went crazy. Unfortunately the sound guy got kicked and the whole thing turned into chaos. So, um, I think for, you know, since then I have to return to my rule of don’t work with animals when you’re filming.

Speaker 1: (32:55)
Um, yeah. The animal. Yeah. If animals not used to it, they can be, they can react quite funny because all the slides and things, um, if you’re using animals that haven’t been on the, on the set before it’s, it’s not gonna go that well.

Speaker 2: (33:10)
Yeah. Yeah. You gotta be careful for sure.

Speaker 1: (33:13)
Yeah. You see it he’s like thing in front of the camera I’m gone. Yeah. Yeah. He still doesn’t like the camera anyway, you know, convene and everyone in this family loves the camera. And I was like, it shouldn’t be exception.

Speaker 2: (33:32)
I really enjoyed this conversation because we had no idea where we were going to go. It just sort of happens spontaneously. And just this whole idea of, you know, making meaning and, and, you know, making decisions when you’re filming and telling your story, um, just, you know, when a cool way. So I really enjoy talking about this.

Speaker 1: (33:52)
Thank you. Thank you, Ron. Because you know, sometimes people then they think about the video production, think about a lot of superstition superficial stuff, and you know, people talking a lot about, you know, how much makeup you need to put on, or, you know, what’s a, I dunno, what’s Camry to use, but it’s, it’s, it’s not about that. It’s about, uh, again, it’s about giving, like communicating this meaning and communicating your story, and it’s a, you know, way more about, you know, what, what a foundation to use or what camera to use, you know,

Speaker 2: (34:26)
it is, I mean, this is how humans have survived all these years. It’s like through communicating really important information through stories. So, you know, we’re just doing it through video now instead of sitting around a fire. But yeah, this is, this is powerful stuff, whether it’s, um, telling stories, you know, through, um, for your business, you know, online and putting videos out there or telling your own personal story, it’s, um, it’s really exciting, powerful stuff to work with

Speaker 1: (34:55)
hundred percent. Thank you so much, Ryan for your time today. And, um, just, um, uh, what’s the best way, way to come in, uh, to connect to you for those who’ve been listening, uh, what’s the best way to find you and connect with you?

Speaker 2: (35:12)
Well, if you want to check out my website, it’s dream engine.com.edu. And if you head to the blog section, there’s a lot of resources there on creating your own content on storytelling, on scripting and lighting and that sort of thing. So there’s plenty of resources to go further with.

Speaker 1: (35:30)
Perfect. Thank you so much, Ryan. And thank you everyone. Who’ve been joining us, um, Wilson saying hi as well. And, um, I see you see, everyone fell for cloak sometimes next week. So obviously, you know, it’s just that I’m slowed down. It’s not going to be tomorrow. Um, but thank you so much for the time, Ryan, and thank everyone for participating in our discussion. [inaudible].