Social Media Videos for Business
Social media video production has become an essential part of online marketing campaigns. And to help generate engagement with your target audience. These videos used to be an afterthought—now, they’re a big part of video marketing. If you want to reach more people, Reels and Shorts are a great way to do it. Dream Engine has many years of experience in Melbourne making short, engaging videos for clients to distribute on Youtube, Facebook, Instagram and LinkedIn. We’ve produced work for Epson, Sherrin, HTC, Spalding and Tag Heuer. Check out some examples of our recent Social Media video work below. To discuss your project, get in touch.
Social Media Optimisation
You can make huge improvements to your video marketing strategy by thoughtfully considering how you can edit or repurpose existing video content or plan new content to have the maximum appeal for each social media channel.
In this post, we will take a quick look at some tips for the most common social media outlet. This will also boost your audience reach and help you improve your SEO. The best way to get value for money out of a video production is to plan ahead to ensure that you can use the footage you capture on the day for multiple purposes and media outlets. For example, Facebook has a very different audience to TikTok, and your videos should reflect that, even if they are covering the same topic
Facebook remains a powerful platform for businesses to engage their audience through video. With the rise of short-form content and live streaming, businesses can use Facebook to share behind-the-scenes insights, product showcases, customer testimonials, and educational content.
To maximise reach, always upload videos directly to Facebook rather than linking from platforms like YouTube, as native videos receive higher visibility in the algorithm. Since most videos autoplay without sound, adding captions, bold on-screen text, and eye-catching visuals is crucial for grabbing attention.
Facebook Reels and Facebook Live provide valuable opportunities to reach new audiences, spark engagement, and build stronger connections with customers in real time. By creating compelling, platform-specific videos, businesses can enhance their visibility, drive meaningful interactions, and stay competitive in today’s social media landscape.
Instagram is far more focused on visuals than Facebook. As on Facebook, all videos Autoplay on silent, and there is a 60-second limit on content. This limit is handy as it means you have to do some thinking to distill your video down to its purest form. Eye-catching, colourful, and slick short videos that work without sound are also best for Instagram. Think hyperlapses and montages of images to a beat (don’t ignore sound completely).
Instagram also recently added some functionality to its marketing videos in its “Stories” feature. Now, you can swipe up on an ad to visit your website or to learn more info, giving you two methods of approaching marketing with Instagram.
X (Formerly Twitter)
X is not as firmly embedded in video marketing as other social media platforms, but it’s still a tool you should be using to your advantage. X users can now post videos up to 2 minutes 20 in length, which is more than enough, but it’s how you use X for video that is important. Instead of just posting a link to your latest corporate video and expecting people to watch it, you can embrace video in other ways. As X is a great medium of communication between customers and companies, you should treat video as another way to communicate. Post short video replies to customers’ questions and respond with appropriate tutorials for customers. This adds a personal touch that can keep customers coming back.
Using TikTok to Promote Your Business and Connect with Customers
TikTok has rapidly become one of the most powerful platforms for businesses to engage with their audience in a fresh, authentic way. With its short-form, highly engaging video format, TikTok allows brands to showcase their personality, educate customers, and build strong connections through creative storytelling.
Whether it’s behind-the-scenes content, customer testimonials, product demonstrations, or industry insights, businesses can use TikTok to boost visibility and foster community engagement. By leveraging trends, using relevant hashtags, and incorporating a human touch, companies can reach new audiences and strengthen brand loyalty in a way that feels organic and entertaining. With the right strategy, TikTok can be a valuable tool to grow your business and stand out in a crowded market.
To learn more about optimising video for social media, get in touch with us at Dream Engine today.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience more effectively by using video.
