Our social media video services
Dream Engine is a Melbourne video production company established in 2002. We plan, film and edit social media videos for businesses, government departments, universities and not-for-profits. We can produce one campaign video, a batch of short edits, or a larger content library from one organised shoot.
Our social media work includes Epson, Sherrin, HTC, Spalding and TAG Heuer. Watch the showreel and examples below, or get in touch to discuss what you need.
Start with the audience and objective
Choose the people you need to reach and what you want them to understand or do. Then choose the channels and placements where you can reach them.
- Explain a product: demonstrate it and answer a specific buying question.
- Support recruitment: show an employee’s experience of the role and workplace.
- Run a paid campaign: plan a focused message, a next step and alternative openings to test.
- Build professional credibility: have an expert answer questions customers regularly ask.
A paid advertisement may introduce you to someone who has never heard of your business. An organic post may continue a conversation with existing followers. Agree how the video will be distributed before choosing its length, format and call to action.
Agree the scope before comparing quotes
A quote for one interview at one location is different from a campaign involving several people, locations and scripts. More filming setups affect the schedule; more distinct edits, animations and review rounds affect post-production time. Check these details when comparing proposals:
- The filming time, locations and people included.
- The number of distinct edits, their lengths and each required format version.
- Captions, on-screen graphics, music and the agreed uses of the finished videos.
- Revision rounds, feedback deadlines and final delivery dates.
Confirm who is responsible for posting, advertising spend and campaign management, and whether these are included or separately arranged. Nominate one person to consolidate feedback and allow time for everyone who needs to approve the videos.
Decide how you’ll measure success
Choose a useful measure before filming. Recruitment content might lead viewers to a careers page or enquiry form. A product campaign might aim for relevant website visits and purchases. For an explanation, look at how much people watch and the follow-up questions they ask.
Agree who will set up campaign links and website tracking before publication. Review viewing behaviour alongside the actions people take, rather than relying on views alone. Compare paid and organic distribution separately, and account for audience, spend and the time each post has been live. The results can help you decide which openings, topics or explanations to try next.
A brief you can use for your project
Copy these prompts into an email or planning document. It’s fine to leave a question open if you need advice.
- Audience: who needs to see the videos?
- Message: what should they understand?
- Next step: what should they do after watching?
- Distribution: which platforms and placements, paid or organic?
- Deliverables: how many separate edits and format versions?
- Filming: which people, locations and existing footage are available?
- Timing and approval: when are the videos needed, and who signs them off?
Social Media Video Production – Frequently Asked Questions
How much does social media video production cost?
Costs depend on the filming required and the number of finished edits. A project might involve a half-day shoot with a few short videos, or several filming days with versions for different platforms. Your quote sets out the filming, editing and final versions included.
How long should Reels, Shorts, and social clips be?
For a short advertisement or highlight, 10 to 30 seconds can be a useful starting point. An explanation or customer story may need longer. We’ll recommend a length based on the message, audience and where the video will run.
Can one filming day produce several social videos?
Yes. We plan the shoot around the videos you need, then create different edits, shorter versions and alternative openings from the same footage. The number of finished videos depends on what we need to film and how much editing each version requires.
Do we need to film in vertical?
If your priority is Reels, Shorts, TikTok or Stories, we’ll usually plan for vertical video. If you also need widescreen versions for YouTube or your website, we can allow for both formats when framing the shots.
Can you repurpose existing footage into social content?
Absolutely. If you have past videos, event footage, interviews, or product shots, we can re-cut them into social edits, add captions and on-screen text, and shape them into a clearer series that works for your channels.
Do you add captions and on-screen text?
Yes. Captions help viewers follow the dialogue when watching without sound. We can add captions and on-screen text, with styling and placement suited to your brand and the platforms you use.
How do we make sure the videos match each platform?
We build the edit to suit where it will live. That includes aspect ratio, pacing, caption style, safe areas, and the way the message is structured. Facebook, Instagram, YouTube Shorts, TikTok, and X behave differently, so the edit should reflect that.
What do you need from us to get started?
Start with your audience, message, where the videos will run and when you need them. The project brief above also covers deliverables, available people and locations, and who will approve the edits. If you’re unsure about any of these, we can help you work them out.
Producing Social Media Videos Across Melbourne
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne video production company established in 2002. Over the past two decades, he’s produced hundreds of videos for businesses, government departments, universities and healthcare organisations across Australia. Ryan specialises in helping organisations explain complex ideas through clear, engaging video content, with particular experience in corporate communications, training and education.
