So you’re going to be interviewed on video?
If you’re about to appear in a video interview, it’s completely normal to feel a little nervous. Knowing what to expect and what you would like to say can help you prepare.
Whether you’re appearing in a client success story, a company profile video, or a testimonial video, our job is to help you look and sound your best. A little preparation can make the experience more enjoyable and help you feel more confident on the day.
The tips below will help you get the most out of your interview.
Be natural
Try to think of the interview as a conversation rather than a performance. Instead of imagining a large audience, focus on speaking to a single person. This simple mindset shift can help you relax and communicate more naturally.
You do not need to adopt a presenting style or use language you would not normally use.
Give your answer context
If the interviewer’s questions will be edited out, include enough of the question in your answer for it to make sense on its own.
For example, if you’re asked, “What is your favourite part of your job?”, you could respond with, “My favourite part of my job is…”
This creates a complete thought that makes sense on its own and gives the editor more flexibility when building the final video.
Keep your answers concise
Make one main point at a time and use a specific example where it helps. Pause when you have finished so the interviewer can follow up. You do not need to squeeze every detail into one answer.
Don’t worry about getting everything right on the first attempt. If you lose your train of thought or want to explain something differently, ask to record the answer again.
Think about your audience
If you’ve been given an idea of the questions in advance, spend a little time thinking about the key points you’d like to communicate. Avoid memorising answers. It’s usually better to speak naturally and use your own words.
Consider what the audience needs to know. Explain unfamiliar terms and choose examples they can relate to.
What to wear
Wear something comfortable that suits your role and the setting. Simple colours are a useful starting point. If the shoot has a particular background or clothing requirement, check with the production team beforehand.
Avoid very fine stripes, checks and intricate patterns, which can create distracting patterns on camera.
Need more information?
If you’d like to learn more about how interview-based videos are used to build trust and credibility, take a look at our testimonial video production service.
If you have any questions before your interview, contact us.

Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne video production company established in 2002. Over the past two decades, he’s produced hundreds of videos for businesses, government departments, universities and healthcare organisations across Australia. Ryan specialises in helping organisations explain complex ideas through clear, engaging video content, with particular experience in corporate communications, training and education.

Give your answer context