Producing quality video content requires time, effort, and resources. At Dream Engine, we’ve helped leading companies enhance their video strategies by repurposing content effectively. Here’s how corporate teams can make the most of their existing video content to enhance marketing campaigns, recruitment efforts and internal engagement.
1. Break Long Videos into Shorter Clips
Not everyone has time to watch a full-length corporate video, webinar, or interview. By extracting key moments and turning them into bite-sized clips (30-90 seconds), you can create engaging social media video content that’s easy to digest and share.
- Example: If you have a 30-minute webinar, cut out the most insightful soundbites and share them as standalone videos on LinkedIn, Instagram, and Facebook.
2. Turn Video Testimonials into Promotional Snippets
Customer testimonials are powerful social proof, but they don’t always need to be presented as long-form videos. Extract compelling quotes and overlay them with relevant footage or graphics to create impactful promotional videos.
- Example: At Dream Engine, we’ve worked with brands like IBM and BMW to create impactful testimonial videos. A 3-minute customer testimonial can be repurposed into multiple 15-30 second snippets featuring key phrases that highlight customer satisfaction, ensuring the strongest messages reach the audience.
3. Create GIFs or Cinematic Loops
Short, looping video snippets (GIFs or cinemagraphs) are perfect for email marketing, website headers, and social media engagement. These visual elements catch attention quickly and enhance your brand’s digital presence.
- Example: Convert a product demo’s best moment into a looping GIF and use it in email campaigns to reinforce your message.
4. Convert Video Content into Blog Posts and Articles
If you have an educational video, webinar, or podcast recording, transcribe it and turn it into a well-structured blog post. This not only improves SEO but also caters to audiences who prefer reading over watching.
- Example: A training video on customer service strategies can become a detailed blog post with embedded clips for visual learners.
5. Use Video Content for Internal and External Email Campaigns
Videos can significantly improve click-through rates in both marketing and internal communications. Instead of embedding a full-length video, add a short teaser with a call to action leading back to the full content.
- Example: “Watch this 60-second clip on how our service can help your business, then click here for the full breakdown!”
For internal communications, include leadership updates or training clips in company newsletters to boost engagement.
6. Transform Webinars into Evergreen Corporate Resources
Webinars are valuable but often have a short shelf life. Instead of letting them fade away, break them down into smaller video series or create an evergreen knowledge resource by offering recorded sessions in an internal knowledge base or gated website content.
- Example: At Dream Engine, we’ve edited video for educational institutions to transform webinars into engaging, evergreen resources. If your company hosted a webinar on industry trends, extract key insights and create a short internal training series or public LinkedIn videos to maintain thought leadership.
7. Refresh and Update Older Videos
Older videos can still hold value but may need slight updates to remain relevant. You can add new voiceovers, update on-screen text, or create a new intro and outro to give them a fresh look.
- Example: A 2019 industry trends video can be updated with new statistics and a modern visual style to stay current.
8. Compile a Highlight Reel or Showreel
If you have multiple related videos, consider compiling the best moments into a highlight reel. This works well for event recaps, annual review videos, or portfolio showcases.
- Example: Dream Engine has created showreels for global brands that highlight their best work and achievements. Combine footage from multiple client projects into a 2-minute showcase that not only demonstrates your capabilities but also reinforces your brand identity.
Final Thoughts
For corporate marketing and internal communications teams, repurposing video content is an efficient way to maintain consistency, increase engagement, and maximise the impact of existing resources. By implementing these strategies, teams can keep their messaging fresh and relevant without constantly producing new content from scratch.
Get in touch with Dream Engine today to discover how we can help your corporate team repurpose video content effectively and maximise its impact.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience more effectively by using video.
