Video production is an ideal tool for businesses in the construction industry to communicate their message more effectively. In an industry where precision, trust, and clear communication are critical, video has become an invaluable tool for construction companies looking to stand out. Whether it’s showcasing past projects, explaining complex processes, or improving on-site training and safety, Dream Engine enables Melbourne construction businesses to communicate more effectively and build stronger connections with clients, stakeholders, and teams. With its ability to bring projects to life and demonstrate expertise in action, video is helping construction companies win more work, improve efficiency, and elevate their brand in a competitive market.
Types of construction videos
Recruitment Videos
Showing what it’s like to work at your company and the opportunities you provide employees attracts quality workers. In these types of videos, showcasing company culture gives an impression of authenticity. To produce the Fulton Hogan Recruitment Video, we filmed a range of unscripted interviews with employees of all ages and experience levels on site. We then edited their answers, discussing teamwork, opportunities and mentorship programs. This gave the impression that working at Fulton has a fun, inclusive work culture as well as a professional environment to learn the construction trade.
Internal Communication Videos
Safety videos are a great way to communicate extremely important information to your employees. Creating these types of internal communication videos greatly reduces the risks of danger on-site for your workers. Training and educational videos help internal staff members learn complex tasks quickly and easily. They can also keep staff training levels high to industry standards.
Company updates and announcements can quickly inform everyone of important messages.
For example, we created a health services announcement video for Incolink, educating construction workers on the importance of vaccination during the lockdown here in Melbourne. Getting a quick video out to your employees saves time and shows you’re looking after their best interests.
Project Videos
Videos that follow the process and tell the story of construction projects are very engaging. These kinds of videos are great for posting on social media, too, giving the audience insight into what you’re working on and the solutions you offer. The Dream Engine team helped KANE construction company showcase the outcome of the brand new Penguin Parade Visitor Centre in Phillip Island outside of Melbourne. Shots of the new facilities highlighted the successful outcome of the project.
Case Study Videos
Case study videos are a great way for construction companies to show, not just tell, what they’re capable of. Instead of relying on brochures or pitch decks, these videos bring projects to life, walking viewers through the process, the challenges, and the results. Hearing directly from happy clients adds an extra layer of trust and authenticity. It’s one of the most effective ways to help future clients picture what it’s like to work with you and why you’re the right team for the job.
Property Walkthrough Videos
Property walkthrough videos are a simple yet powerful way to give viewers a real sense of space and quality without needing to be there in person. They let you showcase the details, design, and craftsmanship of a project in a way that photos just can’t match. Whether it’s a finished build or a project in progress, a walkthrough video helps potential clients see your work in action and imagine the possibilities for their own space.
To learn more about how you can create your construction video, get in touch with Dream Engine today.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience more effectively by using video.
